7-Eleven as a company was looking for a way to provide their 5M+ app users with an enhanced mobile wallet experience that allows them to more efficiently earn and redeem rewards in addition to improving the overall counter checkout experience.

We focused on providing the user with a more modern streamlined UI/UX experience that centered heavily around deals.

We improved the overall checkout experience and provided users with a better visual indication of their current rewards status.

Reduced navigation means better user interface and higher adaptation rates, resulting in higher user rating on both platforms for iOS and Android.

We improved the app integration with Google Wallet and Apple Pay solutions.